Use AI to create a reverse prep sheet that predicts what your audience will care about most.

Most people prep by organizing what they want to say. But the best preparation flips that around: it starts with what your audience actually cares about hearing. Before your next meeting, presentation, or pitch, use AI to build a reverse prep sheet that predicts the priorities, concerns, and motivations of the people in the room. Feed AI basic info about your audience—their role, their current challenges, what decision they need to make—and ask it to identify what will matter most to them. This gives you a ranked list of talking points from their perspective, not yours. Once you have that list, you can structure your entire prep around it: lead with their top concern, anticipate their objections, connect your message to what they already care about. This works for executive briefings, client pitches, team updates, or even difficult one-on-ones. You walk in knowing exactly what resonates and what gets ignored. It's especially powerful when you're presenting to someone you don't know well or pitching across departments. You spend less time guessing and more time preparing what actually moves the needle. The result: your message lands harder because it's built around their priorities from the start. You're not hoping they'll care—you're showing up already speaking their language.

March 4, 2026